As a football club, what is the best way to celebrate your 100th birthday?
Obvious. Fleece your loyal supporters for every penny they have.
How do you do this? How about selling a commemorative shirt, that most fans would have to sell their own mums to afford.
Justify the very high price tag, by saying it’s “limited edition”.

Ironically, 100 years ago, £149 would buy you the fancy shirt, a book AND the player modelling it.
So “limited edition” was this shirt, that they were sold out by the time I had even started online window shopping. Proof that Leeds United either have some very wealthy fans, or a group of supporters who have a lot of explaining to, when Daddy asks if Mummy has cooked tea yet (no sexism intended).
Never mind – they’re on eBay* – the guaranteed place for a bargain…
* the shirts, not the mothers of Leeds fans.

Incidentally, if you want to buy a 200th anniversary shirt in the Year 2119, they’ll set you back £51k.
Overpriced memorabilia aside, I am sure all Leeds fans (myself included) wanted was a win this weekend…
With all the hype – and my God, there was hype – surrounding the centenary weekend, it was inevitable that Leeds would lose their match against Birmingham.
As sure as night follows day, that fixture had a one nil defeat written all over it. If Leeds United have taught me one thing, it’s that Leeds United are masters at fecking things up for themselves.
Amazingly, it was Leeds who won 1-0, ensuring the plan of fleecing the fans worked brilliantly. The supporters were pleased, which meant they no doubt spent even more money on food, drink and merchandise. This, in turn, made the owner pleased.
Everyone went home happy. Well, almost everyone…
Before you judge, this is Birmingham fans. No Leeds supporter was involved.
Apparently, The Brummie Army, or whatever they are calling themselves, were not too happy about losing to Leeds.
I suppose they naturally thought that Leeds would piss all over their own special day, gifting Birmingham a win. They obviously got a bit upset when things didn’t go to plan…
Maybe they were just sad about having to return to Birmingham and were having a temper tantrum – like a toddler in Asda. I can’t say that I blame them. I’d rather go to Syria, than The Bullring.
So, that’s that for another 100 years. Same time next Centenary?
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