Following a comment on my blog about a confusing FiveLive jingle, I decided to e-mail the BBC to find out more…
Hello,
Could you please explain the meaning behind the new radio jingle “at home and now in car”
As far as I was aware, assuming your car has an AM or DAB radio, FiveLive has always been available ‘in car’, just as it has at home.
Is there something I am missing?
Many thanks,
Yesterday, I received the reply
Dear Sean
There are now two ways to listen to DAB digital radio in your car.
The first is to fit a DAB radio where your existing Radio /CD player is.
The second is an add-on that is powered from the in-car power socket.
The Radio is attached to your windscreen (like a Sat Nav) and recieves
DAB stations then transmits them to your car radio on an FM frequency.
Best wishes
5 live
Besides spelling ‘receives’ incorrectly, the BBC also failed to answer my question, which was WHAT IS THE POINT IN THE NEW JINGLE? Oh well…
3 Responses to “Good old Beeb”
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williamt
June 23, 2008 - 9:48 amWhat I find so daft is Five Live's attempts to pretend medium wave no longer exists. They're even trying to hide it on the website. Which is counter-productive when its still the most popular way people listen.
Some of my other hated up-to-the-hour promotions on the network include:
"More premiership football than ANYONE else" (look – people are already listening to you, and by running this during the day youre just winding up the people who don't like football, and anyway, why draw attention to the fact you *lost* one match a week to Talksport?)
and:
"on DAB digital radio, downloads and online" – oh look, we're the only BBC network doing podcasts..
MarkE
June 24, 2008 - 1:18 pmWell, you gave it a go.
I might well give it a try myself, although I'll email during the Drive programme as that's more likely to engineer a sensible response. Let you know how I get on.
Sean
June 24, 2008 - 9:41 pmThanks Mark
If you do contact FiveLive; tell about our little debate on my website – nothing like a bit of free publicity 😉